Is Medium the new message

Tthe creators of Blogger and Twitter are building a new platform from scratch. Medium is a new online publishing platform from Obvious Corp. Obvious is the most recent iteration of the company that created Blogger, Odeo, and Twitter. A post from Joshua Benton, Nieman Journalism Lab outlines 13 ways of looking at Medium, the new blogging/sharing/discovery platform from @ev and Obvious. The new startup is also “raising some fundamental questions about how content on the web is structured.”
From @ev
“Posting on Medium (not yet open to everyone) is elegant and easy, and you can do so without the burden of becoming a blogger or worrying about developing an audience. All posts are organized into “collections,” which are defined by a theme and a template.”
Doing Different? See what you think
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